The National Coalition for Promoting Physical Activity (NCPPA) has announced that sports icon and humanitarian, Billie Jean King, is the 300th leader to sign the CEO Pledge for Physical Activity. Ms. King, the Founder and CEO of the Billie Jean King Leadership Initiative, was named one of the “100 Most Important Americans of the 20th Century” by Life magazine and is a 2009 recipient of the Presidential Medal of Freedom, the nation’s highest civilian honor.
“I am honored to sign the CEO Pledge for Physical Activity, and wholeheartedly agree with the mission to Get America – and the world – moving!” said Ms. King. “If we are to improve the health of our world, it begins with physical activity and our business and community leaders are the ones to make that happen.”
Billie Jean King has long been a pioneer for social justice. In 2014 she launched The Billie Jean King Leadership Initiative, an ambitious and motivated endeavor whose sole focus is to move the needle on issues impacting diverse talent globally. The initiative plans to ignite a transformation in the conversation through three primary pillars of leadership: LIFT through action and advocacy, LEARN through research and innovation, and LEAD through insight and empowerment. For more information on the Billie Jean King Leadership Initiative, visit www.BJKLI.org.
“We are excited to announce Billie Jean King as our 300th business leader to sign the CEO Pledge for Physical Activity,” said Jack Groppel, co-founder of Johnson & Johnson’s Human Performance Institute and National Spokesperson for the CEO Pledge for Physical Activity. “It illustrates the impact we can make with a growing number of influential leaders joining the cause to make a change.”
About the National Coalition for Promoting Physical Activity
NCPPA is a leading force in the country promoting physical activity and fitness initiatives. We are a diverse blend of associations, health organizations, and private corporations, advocating for policies that encourage Americans of all ages to become more physically active. For more information on NCPPA’s CEO Pledge for Physical Activity, including how to sign the Pledge, please visit NCPPA’s CEO Pledge for Physical Activity web portal, which includes a video message from Jack Groppel.